# SmartCue: The Innovative Solution for Demo Creation
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Chapter 1: Introducing SmartCue
Welcome to SmartCue! If you’re hearing about us for the first time, I’m Robin, the founder. We may be newcomers in the industry, but we bring a clever solution to your demo challenges. To help you understand our value, I’ll compare SmartCue to more established players in the market. Context is key for us.
The idea for SmartCue originated from my own frustrations as an overworked Sales Engineer. I struggled to find an effective tool that my sales team could easily use during calls—without complicated setups, extensive training, or coding skills. My goal was to create a straightforward, efficient solution for busy sales professionals.
In essence, SmartCue is a demo creation platform designed to eliminate the tedious aspects of demo preparation. Sales Engineers, Sales Enablement Managers, and Product Marketing teams can quickly generate personalized product demos filled with contextual cues. This means less time spent on creating demos and more time saved in meetings, as sales reps can confidently present demos independently.
How does it work? SmartCue provides contextual cues solely to the presenter based on their position within the product. It offers a structured demo playbook, enabling sales reps to follow a clear path during their presentations. It’s akin to having an additional brain (or an SE) guiding you through the process. This allows sales reps to concentrate on what they excel at: selling your product.
While SmartCue has unique strengths, we acknowledge that there’s room for growth. Comparing ourselves to Demodesk and Outreach will help you determine if SmartCue is right for you now or in the future.
Section 1.1: Key Advantages
Demodesk excels at scheduling, and its user interface for virtual meetings is user-friendly. The coaching feature, which allows me to observe meetings discreetly and provide immediate feedback to my reps, is particularly valuable. However, it falls short in simplifying demo creation and enabling sales reps to discard cumbersome scripts.
Outreach is a comprehensive tool, but its complexity can be daunting initially. Once familiarized, users appreciate its engagement features, automated customer communication sequences, and A/B testing capabilities for emails and calls. The AI-driven action-outcome pairs are useful for focusing sales efforts on impactful activities. However, when it comes to demos, it lacks features that save time, enhance confidence, or reduce preparation time.
I believe there are clear synergies between SmartCue and these platforms.
Section 1.2: Why Clients Prefer SmartCue
SmartCue offers unique functionalities. It seamlessly integrates with your demo and production environments. Once you’ve built a demo using SmartCue, it’s stored in your library. If a client wishes to explore an aspect not covered in your current demo but is available in another, SmartCue can retrieve cues from linked demos. This allows you to navigate unpracticed screens with assurance, armed with all necessary information and cues to address any questions.
The demo dashboard in SmartCue displays all demos created by your team, providing a centralized view. It also manages the agenda effortlessly—if a client wants to explore features out of order, you won’t have to scramble through slides or rewind your demo video. SmartCue will guide you based on your current position in the product and suggest what to cover next according to your agenda.
Additionally, you can take notes directly within SmartCue and export them as a PDF, eliminating lengthy email exchanges about demo specifics. This keeps everyone on the same page, ensuring clarity when addressing questions or providing additional information, as your notes are contextually relevant.
The primary purpose of SmartCue is to simplify demo creation for Sales Engineers and make delivery straightforward for Sales reps. Say goodbye to starting from scratch, tedious scripts, or memorizing jargon.
Smart, right?
Chapter 2: The Competitive Edge of SmartCue
Explore how SmartCue stands out in the demo creation landscape and enhances sales effectiveness.