Building a New Business from the Ground Up: Episode 43
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Chapter 1: The Return of From Scratch
After a four-month hiatus from posting on Medium, I'm back with renewed energy and commitment. I’m excited to share multiple updates of my series, From Scratch, where I document the journey of launching my new business. This series will offer insights into my weekly activities and the lessons learned along the way.
The Curious Phenomenon of Impostor Syndrome
Impostor Syndrome can be a peculiar experience, akin to a relative of perfectionism. It often presents a paradox, blending self-doubt with the potential for growth. While it can stem from negative beliefs about oneself, it also has the capacity to propel you toward expertise—if you can look beyond your insecurities.
My personal battle with Impostor Syndrome began when I ventured into the world of business. Growing up as a shy, reserved child, I carried these traits into adulthood, and only recently have I started to find my footing. Unfortunately, my upbringing didn’t foster confidence; I often received hurtful comments from family, which left lasting impressions.
For instance, I was told that if I became wealthy, I might attract a beautiful partner. Ironically, the relative who made that comment is still single and has struggled with relationships throughout her life. While she may have intended humor, as a child, I internalized these messages.
Impostor Syndrome manifests in two primary ways:
- Complete Withdrawal: Some individuals feel unworthy and either give up or hesitate to advance in their pursuits.
- The Endless Pursuit: Others, like myself, find themselves in a relentless chase for goals, always feeling inadequate despite nearing their targets.
This relentless pursuit can be detrimental. Many talented individuals, including myself, often undervalue their skills, leading to lower compensation. During my first two years as a copywriter, I was fixated on achieving mastery, blind to my progress—evidence of my success was all around me, yet I attributed it to luck.
Interestingly, this version of Impostor Syndrome can coincide with genuine competence. It’s about adjusting your perspective, akin to trading in grey-tinted glasses for rose-colored ones, which allows for a more optimistic outlook.
So, how do you shift your mindset to recognize your worth? One effective strategy is to regularly remind yourself of your achievements. When I doubt my capabilities, I recall past successes, whether it’s landing significant deals or confidently networking with high-profile investors.
This shift has made me appreciate the journey rather than solely focusing on end goals. We all have accomplishments that we often overlook unless they come up in conversation. If we only keep looking forward, when does the journey truly conclude?
Recognizing and valuing what you’ve achieved is crucial, especially when facing fears—chances are, you’ve confronted similar challenges before.
Week 43 Updates
In terms of my health, I’m happy to report my back is fully recovered, and the air quality has improved significantly. Though my stye has worsened, it’s beginning to heal.
The past week involved a lot of back-and-forth regarding our ongoing projects, which has been beneficial for ensuring alignment among all parties involved. I believe exciting developments are on the horizon, and I’ll provide more updates once they’re confirmed.
On another note, I’ve officially booked my travel plans for Las Vegas in July, a decision I had been putting off after securing tickets for the UFC X event. What started as nervousness has transformed into excitement. I’m looking forward to this adventure, knowing that personal growth has already begun by making the effort to go.
Additionally, our subscriber count continues to grow, reaching 1,884, an increase of 43. One of my clients had a personal issue last week, which delayed a newsletter release, but we’re back on track now.
I believe that progress often slows before significant breakthroughs, and I’m eager for what’s to come. As always, I remind myself to trust and embrace the process.
Kevin